When someone searches “barber near me” or “plumber in Burnsville”, Google shows a short list of businesses on a map. Our local SEO services work on the parts of that choice you can control: your Google Business Profile, your reviews, your listings across the web and your website.
Local SEO packages start at $300/mo
Google's own ranking guidance (opens in a new tab) says local results come down mostly to three things: how well a business matches the search, how far it is from the searcher and how well-known it is. You can't move your shop closer to every customer. The rest is work you can do: accurate details, real reviews and pages worth reading, kept up every month.
Your Google Business Profile is the listing people see in Maps. Google says businesses with complete, accurate information are more likely to show up, so an unverified profile with missing hours starts every search from behind.
Google builds your profile partly from other sources: your website, data it licenses and edits suggested by the public. An old number on a directory can end up in front of customers, who then call a line nobody answers.
A report you can't decode, or thirty city pages that read the same with the town name swapped. Google's spam policies treat city pages built to funnel visitors to one page as doorway abuse (opens in a new tab), and sites that break those policies may rank lower or drop out of results.
Verification, the most specific category that fits, services, hours, service areas, a plain description and photos of your real work. Service-area businesses hide their street address, as Google's guidelines ask. When a snowstorm closes you early, special hours tell customers before they drive over.
Your name, address and phone number (NAP), identical on your site, Apple Maps, Bing, Yelp, Facebook, the BBB, your chamber of commerce and your trade's directories. We fix what's wrong, claim what's unclaimed and track down duplicates.
Pages for the towns you serve and the things people search, each with details only true there: the drive from that town, the neighborhoods your customers come from, the questions locals ask. If the page would still read true with another town's name, we rewrite it.
Google uses the mobile version of your site for indexing and ranking, so we start on a phone: pages built to Google's Core Web Vitals targets, a unique title and description on every page, a sitemap, clean redirects and fixes for whatever Search Console flags.
Code that labels your business type, hours, services, FAQs and breadcrumbs: what Google calls “explicit clues about the meaning of a page.” We add it for accuracy. Google retired FAQ rich results in 2026 and shows no star ratings for reviews a business publishes about itself.
A direct review link, a QR card for the counter and the habit of asking every customer. Google bans paying for reviews and asking selectively, so we do neither. We reply to the good and the bad, and automated review requests can do the asking for you.
What changed, which searches found you, how many calls and direction requests came from your profile, and next month's plan, built on our analytics and reporting setup.
Each page is written for its own town or search, with structured data Google can read. None of them is a copy with the name swapped.
We review your profile, your listings, your site and what a customer near you sees when they search for your trade. You get the findings in writing, ranked by impact, plus a baseline so progress is measured, not guessed.
Profile fixes come first because they're quick. The listings cleanup follows, at the pace of each directory's own review process.
City and intent pages, structured data and speed fixes. If your site can't carry them, we'll say so and show you what a custom-coded website would change.
New photos, review replies, a fresh page when you add a service or a town, and a short report on what moved.
Local SEO packages start at $300/mo
Compare prices
Barbershop · Burnsville, MN
Eight city pages went live the day Phantom Fades signed, each giving the route to the Burnsville shop from that town, with Service, FAQ and breadcrumb structured data.
Independent barber · Burnsville, MN
Seven city pages plus a printed QR card that opens his Google review form; his profile had 1 review before we started and 8, rated 4.9, on June 22, 2026, six days after the card went out.
$300/mo
On-site local SEO (page titles, descriptions and town pages) already comes with every care plan. The Starter package adds Google Business Profile, listings and review work, plus our CRM platform. More towns, more pages or a bigger cleanup is priced on a free 30-minute call.
The on-site part, meaning page titles, descriptions and town pages on your own site, comes with every care plan. The full program, with Google Business Profile, listings and review work, starts at $300/mo in our Starter package, which also includes your care plan and our CRM platform. More towns, more pages or a heavy listings cleanup cost more, and we'll price that after we talk. It's month-to-month, with no long-term contract.
It depends on your competition, your reviews and your starting point, so we won't guess on a sales page. After the audit we'll tell you what we expect, by when and how we'll measure it, which is the question Google tells owners to ask any SEO.
No, and be wary of anyone who does. Google's own advice on hiring an SEO says no one can guarantee a #1 ranking on Google (opens in a new tab). We commit to the work, done by Google's rules and reported so you can check it against your own accounts.
It is free, and Google says a small local business can probably do much of its own SEO. Our Google Business Profile checklist covers the profile side step by step. Owners hire us when they'd rather spend those hours on customers, or when the job grows into new pages, code and dozens of listings.
Not always. If your site is fast, works on a phone and lets us add pages, we'll use it. If not, websites start at $500 and we build a free preview of your homepage first, so you see your site before you pay and owe nothing if it isn't for you.
Both. We're based in Lakeville and work across the Twin Cities, including Minneapolis, where we built Wishi Co.'s local pages for their café on Eat Street. Local SEO follows where your customers search, not where we sit.
Your business does. We work on your Google Business Profile as a manager, never the owner, and Google lets only owners control who has access. Your reviews stay on your profile, and your domain name, your content and your photos are always yours.
Book a free 30-minute call. We look at your Google listing, your website and what shows up when customers search for your trade, then tell you what we would do first and what it costs.
