Industry 01 — Barbershops & salons

Get booked while you're behind the chair.

Barbershop website design for Twin Cities barbers, stylists and beauty studios: a Book Now button that opens the booking app you already use, your best work up front and prices posted before anyone asks.

You see your site before you pay.

Websites from $500 · Care from $75/mo · No long-term contract

What's costing you customers.

  1. a.

    Every booking starts as a DM

    When online booking is off or buried in an Instagram bio, clients message got anything Saturday? and wait. You answer between cuts, or you don't, and they book with whoever answered first.

  2. b.

    Your best work is lost in the feed

    A feed mixes your sharpest cuts with promos, memes and work from two years ago. New clients decide from the first few photos they see, so your best work has to come first and load fast.

  3. c.

    Nobody knows what you charge

    With no posted prices, people message to ask or assume you're out of their range and keep scrolling. A service list with starting prices and appointment lengths settles it before they leave.

  4. d.

    Your following isn't tied to the building

    Chair renters build a clientele that follows the barber, not the shop. If clients can only find you through the shop's site and the shop's Google listing, changing chairs means starting over. Your own domain and booking link go where you go.

Built for V the Barber and Phantom Fades.

What we build

Where a feature already runs on a client's site, the row links to it. Open it on your phone.
  1. 01

    Book Now buttons wired to your booking app

    A Book Now button on every page, pinned to the bottom of the screen on phones, that opens Square Appointments, Booksy or Vagaro. Each service page gets its own Book button into your booking app, tagged with the service it came from, the way Phantom Fades' pages hand off to Booksy.

  2. 02

    A service menu with prices and times

    Every service with a starting price and how long it takes, grouped the way clients think. Kids' cuts, add-ons and fills get their own lines, not a footnote.

  3. 03

    A gallery of your real work

    Your own photos, cropped and compressed to load fast on a phone, in a lightbox that works by keyboard as well as by thumb. V the Barber's site pairs a 15-cut gallery with a before/after slider you drag to compare.

  4. 04

    An Open Now badge that reads your hours

    The site checks the day and time against your real hours and shows if you're open right now, plus walk-in hours if you take walk-ins. Phantom Fades' badge runs on their Mon–Sat 10:30am–8pm, Sun 11am–7pm schedule.

  5. 05

    QR cards for reviews and booking

    Two printed cards: one opens your Google review form, the other opens booking. Hand them over at checkout and they go home in a pocket, so the review happens on the client's own time and nobody is put on the spot.

  6. 06

    City pages for the suburbs clients drive from

    One page per nearby city, each written for that city and marked up with Service, FAQ and Breadcrumb structured data. V the Barber has 7 under a service-area hub, and Phantom Fades had 8 go live the day they signed.

  7. 07

    A page for every chair

    In a multi-chair shop, each barber or stylist gets a page with their photos, specialties and a button that opens their own calendar. Square can limit a booking widget to specific staff, and Booksy lets clients pick a barber or take whoever is free.

Spec sheet10 items

What a barbershop or salon site needs

  1. 01A Book Now button in the first screen on a phone, and again after the service menu
  2. 02Online booking switched on, and tested from a phone that isn't logged in to your account
  3. 03Every service with a starting price and an appointment length
  4. 04Hours that match your Google Business Profile exactly, walk-in hours included
  5. 05Tap-to-call and tap-to-text for clients who would rather ask
  6. 06Photos of your own work, never stock
  7. 07Suite or unit number, parking and which door to use
  8. 08Your cancellation, late-arrival and deposit policy in plain words
  9. 09A one-tap link to leave a Google review
  10. 10Pages that load fast on one bar of signal

How a new client picks a barber

Most first visits start on a phone. Someone searches barber near me, fade near me or braids in Burnsville, opens two or three places from the map and compares photos, rating, drive time and the next open slot. Whoever shows good work and an opening in the fewest taps tends to get the booking.

The other path is a referral. A friend passes along your name and the new client searches it. For an independent barber or stylist, that name search matters more than any keyword, so your own site should be what it finds.

What barbershop website design has to answer

A good shop site answers five questions faster than a DM can.

The five questions behind a first booking
The client is wonderingWhere the site answers
Can I get in this week?A Book Now button that opens live availability in your booking app
What will it cost?The service menu, with a starting price and length for every service
Are they any good?A gallery of your own work and a link to your Google reviews
Are they open right now?An open or closed badge driven by your real hours
Where do I go?Address, map link, parking, and the suite number if you have one

Booking stays in the app you already use

You don't need a new booking system, and we won't move you to one. Square Appointments, Booksy and Vagaro each offer a way to put booking on your own website, so your calendar and client list stay put. If booking needs to talk to other tools, like texting clients from our CRM platform, that's a booking integration we scope with you.

Tip

Check this before anything else

Open your booking link on a phone that isn't logged in to your account and try to book. Before V the Barber's site launched, Square's online booking was switched off, so nobody could book him online. In Square it's one setting, Enable online booking, and it's easy to miss. If your Google Business Profile has a booking button, check that it opens the same booking page.

Reviews: ask everyone, pressure no one

When two shops look equally sharp, reviews tend to settle it. Before his site, V the Barber's Google profile had 1 review. Six days after his QR review card went out (June 16 to June 22, 2026), it had 8, averaging 4.9 stars. He earned that reputation in his chair; the card just made asking easy.

Google's review policy (opens in a new tab) has three rules that matter for a card like this. Don't pressure anyone to review while they're still in the shop, don't hand the card only to the regulars you know will rave, and don't offer anything in return, so no free lineup for a five-star review. A card given to everyone and read at home keeps all three.

The card sends people to your Google profile because that's where a new client sees your stars: next to your name in the map results they compare. The Google Business Profile checklist covers the rest of the profile.

City pages that earn their place

People drive for a good barber. Both of our Burnsville clients have pages for the suburbs around them, and Lakeville, Apple Valley, Eagan, Savage, Prior Lake and Rosemount are on both lists. Each page gives Google, and the person searching, a specific town to match. A page for a town has to say something true about that town, or we don't build it. That rule runs through all of our local SEO work.

Chairs, suites and studios need different sites

The site changes with how you work. A chair renter needs a personal brand, one booking link and a domain that stays theirs.

  • Multi-chair shops need a page per barber, so regulars can find their person.
  • Suite stylists need the building, the suite number and the entrance, or clients get lost.
  • Lash, brow and nail studios price full sets, fills and add-ons separately, so their menus run long.
  • Estheticians and med spas usually start with a consultation, and we only publish before-and-after photos clients have agreed to share.

Let the site answer the DMs.

Answer four quick questions about your business and we build a free preview of your homepage on your real shop. Review it on your phone. Love it: half to finish, half at launch, with websites from $500 and care from $75/mo. Not for you: you owe nothing.

See your site first

You see your site before you pay.

Questions barbershop and salon owners ask

How much does a barbershop website cost?

Websites start at $500 for a typical five-page site, and care plans start at $75/mo for hosting, security, updates and 2 content edits a month. You see a free preview of your homepage first: love it, and it's half to finish and half at launch; if not, you owe nothing. Larger salons and multi-location shops are scoped on a short call, and our pricing page has the details.

I already use Booksy (or Square, or Vagaro). Do I need a website too?

Your booking app runs the calendar. The website is what comes up when someone searches your name or a barber in their town, and it's where you decide which photos, prices and words come first. We keep your app and point every button at it, and the guide to a website vs. a Facebook page covers the social-page version of this question.

I rent a chair. What happens to my barber website if I switch shops?

Your domain name, your content and your photos are always yours, so when you change chairs we update the address, hours and booking link on your site and your clients still find you. That's the best argument for a chair renter having a domain of their own instead of living on the shop's.

Do I have to write anything or take new photos?

No writing. We draft the copy from a short call and your service menu, then you fix anything that doesn't sound like you. Photos should be your own work, and a recent phone camera is fine; we crop and compress them and tell you which cuts are missing.

How long does it take to get live?

Days, not months. V the Barber went from first build to live on his own domain with working Square booking in 5 days, and Phantom Fades went live on a new domain with 8 city pages the day they signed. Most of the timeline is how quickly you review the preview; how a build runs shows every step, and our guide to how long a small business website takes has the rest.

Can you get us more Google reviews?

We make asking for reviews easy: a direct review link, printed QR cards and, if you want them, review requests by text from our CRM platform. We can't promise a number, and we never buy reviews or trade anything for them, because Google prohibits both.

See your site before you pay.

Tell us about your business and we build a preview of your homepage, free. You review it on your phone. Love it, and we finish the build. Not for you, and you owe nothing.

Websites from $500 · Care from $75/mo · No long-term contract

CallTextSee your site first