Google Ads management built around the phone call.
When someone nearby searches furnace repair or roofer near me, the first results are often ads. Our Google Ads management aims your budget at the searches that turn into jobs, only in the towns you serve, and judges the results by calls and form requests instead of clicks.
The Growth package starts at $1,000/mo
Three ways a Google Ads budget disappears
Google makes it easy to start, and its starting settings lean toward reaching more people. For a business that works within a 20-minute drive, that reach can mean paying for clicks you never wanted.
a.
You paid for clicks that were never going to call
You paid for clicks that were never going to call
Broad match can show your ad on searches that are only loosely related, like someone looking for DIY help, parts or a job in your trade. Without negative keywords, you pay for those clicks the same way you pay for a real customer's.
b.
Nobody can say which ads made the phone ring
Nobody can say which ads made the phone ring
Clicks show up in the account on their own. Calls don't, unless call reporting and website call tracking are set up as conversions. Without them, neither you nor Google's bidding can tell a good search from a bad one.
c.
The ad promises one thing and the page says another
The ad promises one thing and the page says another
Someone searches for water heater replacement, taps your ad and lands on a homepage about everything you do. Google's own advice (opens in a new tab) is to send people to a page that closely matches the ad and makes calling or asking for a quote quick.
Google Ads management: what we set up and run
01
An account in your business's name
An account in your business's name
We set up a new account or clean up the one you already have. It runs on your payment method, so the ad spend goes to Google without passing through us.
02
Keywords matched to how people hire
Keywords matched to how people hire
Keywords grouped by service, plus a negative list from day one (jobs, training, DIY, free) with plurals and synonyms added by hand, since negative keywords don't cover close variants (opens in a new tab).
03
Targeting that stays in your service area
Targeting that stays in your service area
The cities, ZIP codes or radius you actually cover, aimed at people who are in or regularly in that area rather than people who only searched about it from somewhere else.
04
Ads written for each service
Ads written for each service
Several headlines and descriptions for each ad, so Google can test which wording brings calls, plus your phone number and your Google Business Profile address, which can show right on the ad.
05
Call and form tracking
Call and form tracking
Calls from the ad, calls from your website and form requests are all set up as conversions. A minimum call length keeps hang-ups and wrong numbers out of the count, and the same numbers feed your monthly marketing report.
06
A landing page for every campaign
A landing page for every campaign
A fast, custom-coded page for the service in the ad, with the phone number at the top and a short form. Building websites is our main work, so the page comes with the campaign.
07
Weekly search term reviews
Weekly search term reviews
Every week we read the actual searches that triggered your ads, block the ones that don't fit, shift money toward what produced calls and pause what didn't.
08
A one-page report
A one-page report
Spend, calls, forms and cost per lead for each campaign on one page, with a short note on what we changed and why.
What we manage, part by part.
One search ad, taken apart. Every campaign we build is made from these pieces, written for the service and the towns you cover.
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- 01
Headline
Written to match the search, with one ad group for each service you sell.
- 02
Landing page
The ad opens the page for that service, not your homepage.
- 03
Call asset
Your number right on the ad, with calls counted as conversions.
- 04
Location asset
Your address and hours pulled from your Google Business Profile.
How Google Ads management runs, week by week
A free marketing review
A free 30-minute call about your services, your area and what a new customer is worth to you. We pull Google's estimates of click costs for your main services and tell you if ads aren't the right move yet, or if local SEO or Facebook and Instagram ads should come first.
Build the account and the page
Settings, keyword and negative lists, ads, assets, conversion tracking and the landing page. Before launch we place a test call and send a test form to confirm both register as conversions.
Launch, then trim
Google reviews every ad before it can run. After launch, the early weeks are about learning what to stop paying for: tighter negatives, and budget moved toward the searches that turn into calls.
Report and decide
You get the report, we talk it through, and we agree on what to push, what to cut and whether the budget should change for the season. A furnace company in January and a deck builder in May need very different months.
Google defaults we change or confirm before a dollar is spent
Google defaults we change or confirm before a dollar is spent
- Location option. Google's default (opens in a new tab) also reaches people who have only shown interest in your area, so someone in Duluth searching for a Lakeville plumber can see a Lakeville ad. Sometimes that's a real lead, like a repair booked for a parent. We decide on purpose, and usually target people in or regularly in your area.
- Match types. Broad match is Google's default and its loosest option. We choose phrase or exact keyword by keyword.
- Search partner sites. New Search campaigns include them by default. We switch them on or off on purpose.
- Ad schedule. Campaigns show ads all day unless you say otherwise. Ours follow the hours someone can answer the phone, and so does the call button.
- Auto-applied recommendations. Switched on, they can add broad match keywords and change your bidding. We review them so nothing changes without a person deciding.
Search ads or Local Services Ads?
| Compared on | Search ads | Local Services Ads |
|---|---|---|
| How you pay | Per click | Per lead related to the services you offer |
| What people can do | Tap to call, or visit your landing page | Call, message or book with you from the ad |
| Where it shows | Google Search and Maps, for keywords you choose | A Local Services unit shown prominently in Search, for your services and areas |
| Badge | None | Google Verified, once you pass screening |
| Screening | Google's standard ad review | Varies by trade and location; can include background, license and insurance checks |
| Good fit when | You want control over keywords, message and page | Your trade is eligible in your area and you'd rather pay per lead |
The Growth package starts at $1,000/mo
Compare pricesWhat Google Ads management costs
$1,000/mo
Covers Google Ads management, landing pages and lead funnels on top of a care plan, basic local SEO and our CRM platform. The ad spend itself is billed separately, paid directly to Google.
Google Ads questions owners ask
How much does Google Ads management cost?
Management is part of our Growth package, from $1,000/mo, which also includes landing pages, lead funnels, a care plan, basic local SEO and our CRM platform. Ad spend is separate and goes to Google on your own payment method. It's month-to-month, and our pricing page shows how the packages stack.
How much should I spend on ads each month?
Work backward from what a new customer is worth and what clicks cost in your trade. Most campaigns run on an average daily budget: Google can spend up to twice your daily budget (opens in a new tab) on a busy day, but won't bill a campaign more than 30.4 times it in a month. We'd rather you fund two or three services properly than spread a thin budget across ten.
Do I need a new website to run Google Ads?
Not necessarily. Our campaigns send people to landing pages we build for each service, so your homepage can stay as it is for now. If your current site is slow or hides the phone number, we'll tell you, and our free site audit shows what we'd flag.
What about Local Services Ads?
They're a separate Google product. You pay per lead instead of per click, and your listing carries a Google Verified badge once you pass Google's screening, which differs by trade. On the call we'll check whether your trade qualifies where you work and whether it belongs next to a Search campaign.
Who owns the Google Ads account?
Your business does. It's set up under your business with your payment method, and we work in it with our own access. Google bills your card for the clicks, so every charge shows up in your own account.
Is PPC management worth it for a small business?
It can be, when three things are true: people search for what you do, someone answers the phone, and a new customer is worth more than the clicks it takes to win one. We check all three on a free marketing review call. We can't promise when the phone will ring, but ads can start once Google approves them, and each monthly report shows exactly what the spend produced.
Why not hire a bigger Google Ads agency in Minneapolis?
You can, and some are very good. Here, the person who writes your ads also builds the page they land on and sets up the tracking, so nothing gets lost between an ad team and a web team. We're a founder-led studio in Lakeville, and you can see the sites we've built before you talk to us.
Get a free marketing review.
Book a free 30-minute call. We look at your Google listing, your website and what shows up when customers search for your trade, then tell you what we would do first and what it costs.