Industry 02 — Restaurants & cafés

Hungry people don't download PDFs.

Restaurant website design for Twin Cities restaurants, cafés and bars, built around what diners check first: a menu that reads on a phone, today's hours and how to order.

You see your site before you pay.

Websites from $500 · Care from $75/mo · No long-term contract

What's costing you customers.

  1. a.

    The menu is a PDF or a photo

    On a phone, a PDF menu usually opens at full-page size and turns into pinch-and-zoom. A photo of a menu reads as one image to a screen reader and can't be searched. Both have to be redone every time a price moves.

  2. b.

    Three places, three sets of hours

    The website says one thing, Google says another and the delivery app says a third. Diners stop trusting all of them, and the one who drives over to a locked door remembers it.

  3. c.

    The order button picks your priciest channel

    Plenty of restaurant sites send every order to a marketplace app that takes a commission. If you have a cheaper direct option, it belongs on the first button a hungry visitor sees.

  4. d.

    People search for the dish before the name

    Diners often search for what they're craving before they search for a place: matcha, brunch, a sober bar, a patio. Pages built around what you're known for give each of those searches something specific to land on.

Built for Wishi Co. and Farmington Steak House.

The wishico.com homepage in its day theme: the headline “Matcha mornings. Mocktail nights.” over a plate of matcha French toast with fresh berries, with View Menu and Order Online buttons.
wishico.comLive since August 2026

Wishi Co.

Brunch café & sober bar · Minneapolis, MN

A brunch café and zero-proof bar on Eat Street in Minneapolis: first version live in two days, a single-source menu, a day/night theme and 7 intent-first local SEO pages.

What we build

Where a feature already runs on a client's site, the row links to it. Open it on your phone.
  1. 01

    A menu you change once

    Every dish, description and price is stored once, and the menu page, the homepage favorites and the Menu structured data all read from it. Wishi Co.'s photo-forward menu comes from a single source like this: about 73 priced items, with dish names published exactly as the owner prints them (see the live menu (opens in a new tab)).

  2. 02

    Hours that know what day it is

    Today's hours near the top of every page, an open or closed line and room for holiday notes, all matched to your Google Business Profile.

  3. 03

    Order, reserve and call buttons you choose

    Direct ordering, a delivery app, reservations and tap-to-call for takeout, on every page and pinned to the bottom of the screen on phones. Wishi Co. takes online orders through DoorDash, so its order button goes straight to the café's DoorDash store.

  4. 04

    Pages for the dishes and occasions people search

    Built one at a time around what you're known for, with real menu items, straight answers to common questions, and Breadcrumb, FAQPage and Menu structured data. Wishi Co. has seven, including a page just for matcha (opens in a new tab).

  5. 05

    A theme that follows the clock

    Some places change character through the day. Wishi Co. is a brunch café and a zero-proof bar, so its site switches between a day theme and a night theme based on the visitor's local time.

  6. 06

    Photos that sell the plate

    Your real dishes and your room, cropped for a phone and compressed so a big gallery still loads quickly. Wishi Co.'s gallery covers the café's dishes, drinks and dining room, from matcha French toast to the communal tables.

  7. 07

    Press where it helps

    When a magazine writes about you, a small “As featured in” strip links to the piece. Wishi Co.'s site carries the café's own Mpls.St.Paul Magazine “First Bite” coverage from August 2026.

  8. 08

    Catering and private-event inquiries

    A short form that asks what you need to quote: the date, headcount, pickup or delivery, dietary needs and budget. Inquiries go straight to your inbox, and follow-up can run through our CRM platform.

Spec sheet10 items

What a restaurant or café site needs

  1. 01The menu as text on its own page, with prices and dietary marks
  2. 02Today's hours near the top, plus holiday and seasonal hours
  3. 03Order, reservation and call buttons on every page, pinned on phones
  4. 04Address, map link, parking and the entrance to use
  5. 05The same menu, order and reservation links on your Google Business Profile
  6. 06Photos of your real dishes and your room
  7. 07Code that tells Google what kind of food business you are
  8. 08A catering or private-event form, if you offer either
  9. 09Dish names spelled the way you print them, everywhere they appear
  10. 10Pages that load fast on a phone out on the sidewalk

How diners decide where to eat

For a lot of diners, the decision starts on Google Maps. Someone searches brunch near me or coffee open now, scans photos, ratings and distance, then taps through to check the menu and today's hours. The site's job at that moment is to confirm the choice. If the menu is a download or the hours look stale, they go back to the map and try the next pin.

Google also builds its own picture of your dishes. Owners and customers can both add photos and names of dishes to your profile, and Google's help pages say whose names win:

Dish name edits made by you will be given priority over dish names from customers.

Google Business Profile Help, popular dishes (opens in a new tab)

That's one reason we publish dish names exactly as your printed menu has them and suggest the same names on your Google profile. When the names match, the dish someone saw in a review is the dish they find on your menu.

Ordering: put the cheapest channel first

Many restaurants take orders in more than one place, and each channel costs something different. DoorDash, for one, publishes its merchant plans:

For orders placed in the DoorDash App and delivered by Dashers, the commission rates are 15% for the Basic plan, 25% for the Plus plan, and 30% for the Premier plan. DoorDash pickup orders are 6% across all DoorDash plans, and orders placed through Online Ordering by DoorDash, available across all DoorDash plans, are commission-free.

DoorDash merchant pricing, checked September 2026 (opens in a new tab)

Commission-free isn't fee-free: the same page notes that Online Ordering orders still carry a payment processing fee. We don't sell ordering software and we don't take a cut of your orders. If you have a direct ordering option, its button goes first, the marketplace link second and a tap-to-call for takeout third. The menu, reservation and food-order links on your Google Business Profile should point to the same places.

Pages for what people actually search

Wishi Co.'s seven local SEO pages are each built around something the café is known for: its sober bar, matcha, Vietnamese coffee, matcha French toast, brunch on Eat Street, bò né, and being a café in Whittier. They target a drink, a dish, a street and a neighborhood in Minneapolis, which is how people search when they already know what they want.

A handful of pages about what you're known for beats one page per nearby town with the name swapped, and it's how we approach local SEO for restaurants.

Hours, holidays and patio season

Hours change more often than owners expect: patio season, winter hours, a private event, the week between Christmas and New Year's. Each change has to land on the site and your Google profile together. On the holidays Google lists, it may warn searchers (opens in a new tab) that your hours might differ unless you've set special hours, and a closure of 7 or more days in a row should be marked temporarily closed instead. The Google Business Profile checklist covers the rest.

Put the menu where hungry people look.

Answer four quick questions and we build a free preview of your homepage, with your menu, on your real business. Look it over on your phone. If you love it, it's half to finish and half at launch, with websites from $500 and care plans from $75/mo; if it's not for you, you owe nothing.

See your site first

You see your site before you pay.

Questions restaurant and café owners ask

How much does a restaurant website cost?

A typical five-page restaurant or café site, menu included, starts at $500 and care plans start at $75/mo, covering hosting, security, updates and 2 content edits a month. Big menus, several locations and custom ordering work are scoped on a short call. Either way, you see a free preview of your homepage before you pay anything, and pricing lays out the options.

Can't you just upload our PDF menu?

We can link a PDF for anyone who wants to print it, but the menu itself should be text on the page: it reads on a phone, can be searched in the browser and feeds the Menu structured data. We type it in from your PDF or a photo of the printed menu, so it's no extra work for you.

We're a coffee shop, not a restaurant. Is this for us?

Yes. Cafés need different details: a drink menu with milk and syrup options, hours that start early, and the questions people ask before they settle in, like Wi-Fi, outlets and weekend laptop rules. We put those answers on the page so nobody has to call to find out.

Do you set up online ordering?

We connect the ordering you already have, a delivery app, your point-of-sale system's online ordering or both, and put the buttons where people will tap them. If orders or catering requests need to flow into another system, that's an API integration we scope on a call.

Will a new website get us into the Google map results?

Google says (opens in a new tab) its local results are mainly based on relevance, distance and popularity. Your Google Business Profile and reviews carry much of that weight, and a good site backs them up with the same name, address, phone and hours, a menu link and the right structured data. We can work on the profile itself as part of local SEO, but nobody can honestly promise a map ranking.

Do you write the copy and take the photos?

We write the copy from a short call and whatever you already have: the menu, your story, any press. Photos should be your real dishes and your room. If you're short on good ones, we'll send a short shot list, starting with the dishes people order most.

We already have a website. Will redesigning it hurt our Google traffic?

Nobody can guarantee rankings through a redesign, but most of the risk comes from old links breaking. We map every old page to its new home and redirect it, so bookmarks, inbound links and Google's existing listings still lead somewhere. Our guide to redesigning without losing rankings walks through it.

See your site before you pay.

Tell us about your business and we build a preview of your homepage, free. You review it on your phone. Love it, and we finish the build. Not for you, and you owe nothing.

Websites from $500 · Care from $75/mo · No long-term contract

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