Social media that shows the work you do.
Social media management for small business owners who would rather be working than posting. We plan the month, write and schedule the posts for Facebook, Instagram and your Google Business Profile, and send you a short shot list to film on your phone.
Part of the Scale package, from $3,000/mo
Busy weeks are when the feed goes quiet
Your best material happens on your busiest days, exactly when nobody has time to post, so the page makes you look slower than you are. Most people looking for a local business start on Google (DreamHost's 2026 Local Business Trust Index (opens in a new tab)), so our plan treats your Google Business Profile as a social channel alongside Facebook and Instagram.
a.
Posting happens in bursts
Posting happens in bursts
Five posts in March, then silence until the holiday-hours notice. Anyone scrolling back before they call sees the gap and wonders if you're still open.
b.
Your best photos never leave your phone
Your best photos never leave your phone
Your camera roll is full of finished jobs, plated specials and fresh fades. Sitting there, they don't bring in a single call.
c.
The Google profile looks abandoned
The Google profile looks abandoned
Google archives Business Profile posts once they're six months old, unless you set a date range. Stop posting, and the profile people see first on Google stops showing anything new.
d.
Questions go unanswered
Questions go unanswered
A comment asking about Saturday availability is a booking waiting to happen. When nobody is watching, it sits there, and the customer books with whoever answered first.
Social media management for small business: the monthly routine
01
A monthly content calendar
A monthly content calendar
Before each month starts you get the plan: what goes out, where and when, built around your slow days, your specials and what's happening locally. You approve the month before anything goes out.
02
Posts written and scheduled
Posts written and scheduled
Captions that sound like you and your shop, scheduled from one calendar across Facebook, Instagram and your Google Business Profile.
03
Google Business Profile posts
Google Business Profile posts
Updates, offers and events on your Google profile, each with the right button: book, order, call or learn more. Phone numbers stay out of the post text, since Google may reject posts with unverified contact details. Setup is local SEO work; this plan keeps the profile active.
04
A shot list for your phone
A shot list for your phone
Each month you get a short list of photos and clips to grab during a normal day. You shoot; we choose the best, crop them for each platform and write the captions.
05
Comments and messages, watched
Comments and messages, watched
We answer routine comments in your voice and pass the real leads to you: quote requests, booking questions, complaints. Connect our CRM platform and your Facebook and Instagram messages land in the same inbox as your texts.
06
A short monthly recap
A short monthly recap
What went out, which posts people responded to, and what we'll change next month. To see which calls and website visits came from where, pair it with analytics and reporting.
A month, planned on one page.
You approve the plan before the month starts. The shot list is what you grab on your phone during a normal day.
How social media management runs, week by week
Look at what you already have
We review your pages, your Google Business Profile, what you've posted before and the questions customers keep asking. Then we pick two or three channels to do properly instead of spreading thin across seven.
Plan the first month
You get the first calendar and a shot list. Approve it, change it, or tell us what's coming up: a new hire, a menu change, a sale, a Monday you'll be closed.
Posting starts
Posts go out on schedule. You grab the clips on the list while you work, send us the originals, and we turn them into posts.
Recap and replan
A short recap, then next month's calendar. Seasonal posts are planned ahead, so the winter-hours post goes up before the first snow instead of after it.
A Minnesota year of posts, season by season
| When | What customers have on their minds | Posts that fit |
|---|---|---|
| Jan–Mar | Deep cold, New Year plans, cabin fever | Winter hours, a hot-drink or comfort-food special, the indoor projects you're booking now |
| Apr–May | The thaw, potholes, spring cleanup, patio season on the way | Alignment and tire checks, roof and gutter inspections, a patio-opening countdown |
| Jun–Jul | Grad parties, lake weekends, Lakeville's Pan-O-Prog festival | Party trays, fresh cuts before the big weekend, your parade entry or festival booth |
| Aug–Sep | The State Fair's twelve days ending Labor Day, back to school | Back-to-school cuts, fair-week hours, reminders to book fall work |
| Oct–Nov | Falling leaves, the first snow, Small Business Saturday after Thanksgiving | Gutter cleaning and winter prep, winter tires and battery checks, gift cards |
| Dec | Holiday shopping, parties, the end of the year | Holiday hours, last-minute gift ideas, a thank-you post with the year's best work |
The owner's shot list
The owner's shot list
- Hold the phone upright for video. Vertical clips fill a phone screen, and we can crop a square from them when we need one.
- Keep clips under 30 seconds, which is Google's limit for Business Profile videos.
- Shoot near a window or outside. Google asks for photos that are in focus, well lit and free of heavy filters.
- Take before-and-afters from the same spot at the same angle, so the work is the only thing that changes.
- Film hands at work: the fade, the pour, the shingles going down. Process beats posed smiles.
- Ask before a customer's face or license plate goes online, and keep house numbers out of the frame.
- Wipe the lens on your shirt first. Phones live in pockets, and a smudge softens every shot.
Part of the Scale package, from $3,000/mo
Compare pricesWhat social media management costs
$3,000/mo
Scale adds social media, content and advanced automation on top of Google Ads management and landing pages, and we set the mix with you on a free 30-minute call.
Social media questions owners ask
How much does social media management cost?
Social media is part of our Scale package, which starts at $3,000/mo and also covers Google Ads management, landing pages, content and advanced automation. Ad spend is separate and paid directly to Google or Meta. If that's more than you need right now, a custom website from $500 plus a care plan from $97/mo is usually the smarter first spend, and we'll tell you which fits after we talk.
Which platforms will you post to?
For most local businesses we'd pick three: your Google Business Profile, Facebook and Instagram. We add TikTok or another channel only when your customers are clearly there. Two channels done well beat five done halfway.
Do I have to be on camera?
No. Hands at work, finished jobs, your space and your team (with their okay) can carry a whole month of posts. If you're comfortable on camera, a short clip of you explaining a job is one of the easiest posts there is.
Will social media bring in more customers?
It can help people choose you once they've found you, but it's rarely the first thing we'd fix. A fast website and a complete Google profile usually do more, and if your Facebook page is standing in for a website, read do you need a website if you have a Facebook page. We don't promise follower counts, and we never buy followers; the FTC's 2024 rule on fake reviews also bans buying fake followers and views (opens in a new tab).
Do you handle social media marketing for Minneapolis businesses too?
Yes. We're based in Lakeville and work across the Twin Cities, including Minneapolis. Local knowledge shows up in the calendar: Pan-O-Prog matters to a Lakeville shop the way patio season matters to a café on Eat Street.
Is this the same as running Facebook and Instagram ads?
No. Organic posts keep your pages current for people who already know you. Ads put an offer in front of people who don't follow you yet, on a budget you control. That's a separate service: Facebook and Instagram ads.
Can I still post things myself?
Please do. If you catch a great moment at work, post it. We'll see it and shift the calendar so that week doesn't double up.
Get a free marketing review.
Book a free 30-minute call. We look at your Google listing, your website and what shows up when customers search for your trade, then tell you what we would do first and what it costs.