Industry 05 — Auto shops

Websites built to keep the bays full.

Auto repair website design for Twin Cities repair shops, body shops, detailers and tint installers: real price ranges, your own before-and-after photos and a way to book or request an estimate from a phone.

You see your site before you pay.

Websites from $500 · Care from $75/mo · No long-term contract

What's costing you customers.

  1. a.

    “Call for pricing” on every service

    Someone comparing detailers at 10pm can't call anybody. A starting price on the page lets them book tonight instead of waiting until you open, and a range doesn't lock you in.

  2. b.

    Your best work is stuck in your camera roll

    The corrected hood, the rebuilt quarter panel and the fresh tint live on your phone, not your site. Anyone about to pay for a coating wants to see cars like theirs, finished by you.

  3. c.

    The phone rings while you're under a car

    A caller who hits voicemail can just as easily try the next shop on the map. A missed-call text-back answers for you, so the conversation keeps going until you're free.

  4. d.

    Google and your website disagree

    Saturday hours on your Google profile, “closed” on the website, services with no page behind them. Every mismatch makes a driver wonder which one is wrong.

What we build

  1. 01

    Service pages with your real ranges

    A page for each job you want more of, from brakes and diagnostics to coatings, PPF and tint: what's included, how long you keep the car and where pricing starts.

  2. 02

    Estimates and booking from a phone

    Collision customers send photos and their claim number from the parking lot. Detailing and tint customers book through the scheduler you already use. Every request reaches you and our CRM platform for follow-up.

  3. 03

    Before-and-after you can drag

    Drag-to-compare sliders and galleries sorted by service and vehicle, built from your own photos. Adding a new job counts as one of the monthly edits in your care plan.

  4. 04

    A tint page that settles the legal question

    Shades by window, what Minnesota allows, the medical exemption, film types and warranty, so the talk at the counter starts halfway done.

  5. 05

    City pages for the towns your customers drive from

    Each one shows the drive to your shop and work you've done for drivers from that town. If a page would read the same with another town's name swapped in, our local SEO work doesn't publish it.

  6. 06

    Tracking that shows where each car came from

    Calls, texts and forms tagged by source, so you know whether the site, the map listing or an ad sent the car. Analytics and reporting turns it into a plain-English monthly report.

Spec sheet09 items

What every auto shop website needs

  1. 01Tap-to-call and tap-to-text on every page, with today's hours beside them
  2. 02A page per service, with what's included and where pricing starts
  3. 03Your own photos of the bays, the crew and finished cars
  4. 04An estimate or booking path that works one-handed
  5. 05Your warranty, estimate policy and diagnostic fee in plain words
  6. 06The makes and vehicles you specialize in, and any you don't touch
  7. 07Drop-off, key-drop and after-hours steps, plus directions
  8. 08Certifications you hold, such as ASE, ASE's Blue Seal of Excellence, I-CAR Gold Class or a manufacturer program
  9. 09Hours, services and address that match your Google Business Profile

How drivers choose a shop

Most auto work starts with a trigger: a warning light, a crunched bumper, a lease return, a new truck to protect before salt season. Each trigger brings its own first question, and the site that answers it first has the best shot at the call.

The first question, by type of shop
ShopWhat the driver wants to knowWhat the page needs
Repair and maintenanceCan you look at it soon, and will you call before adding work?Tap-to-call, hours, drop-off steps, diagnostic fee, estimate policy
Collision and bodyWill you work with my insurance, and can I pick you?Photo estimate form, claim steps, towing and rental help
Detailing and correctionWhat will it look like, and what will it cost?Packages by vehicle size, before-and-after sliders, booking
Ceramic coating and PPFIs it worth it, and how long will it last?Coverage options, warranty terms, aftercare, cars you've done
Window tintHow dark can I legally go?Shade guide by window, Minnesota's rules, film types

Auto repair website design starts with your price sheet

The quickest way to lose a coating customer is to make them call to learn if you're in their budget. We build service pages from the ranges you hand us: where an interior detail starts on a sedan, what front-end PPF runs, what diagnosis costs and whether it's credited toward the repair. You decide what's published, and the final quote still happens at the counter.

Minnesota rules your customers already ask about

Three state laws come up at the counter again and again. Answering them on the site saves phone time and shows you run a straight shop. This is a plain-English summary, not legal advice.

Worth putting on your site (not legal advice)
TopicWhat the statute saysWhere it belongs
Repair estimatesMinn. Stat. § 325F.58 (opens in a new tab): for covered repairs, a shop must give a written estimate on request before work starts, get approval before charging to prepare one, and can't bill over 110 percent of it without a revised estimate the customer authorizes.Your “how estimates work” section
Choosing a body shopMinn. Stat. § 72A.201 (opens in a new tab), subd. 6: an insurer can't require repairs at a particular shop as a condition of paying a claim, and must tell the driver they have the legal right to choose one.The collision page, beside the estimate button
Window tintMinn. Stat. § 169.71 (opens in a new tab), subd. 4: side and rear windows need at least 50 percent light transmittance (plus or minus three percent), reflectance can't exceed 20 percent, and nothing on the windshield may reduce light transmittance. Subdivision 4a lists exceptions, including a medical prescription.Your shade guide and tint FAQ

Your Google profile and your site should tell one story

Google's guidelines (opens in a new tab) ask for as few categories as possible, describing what the business is, such as Auto repair shop or Car detailing service. Specialty work like European makes, diesel, coatings and film belongs in your services, photos and site. Google also says a service-area business, like a mobile detailer, should hide its address and set a service area, so your city pages show where you go. Our Google Business Profile checklist covers the rest.

Reviews, asked for the way Google allows

Google's review policy (opens in a new tab) bans offering payment, discounts or free services for a review, and bans asking only the customers you expect to be happy. What works is steady: every customer gets a short text after pickup with a link to your review form, sent by our CRM platform. Stars pasted into your own site's code won't show in search results either:

If the entity that's being reviewed controls the reviews about itself, their pages that use LocalBusiness or any other type of Organization structured data are ineligible for star review feature.

Google Search Central, review snippet guidelines (opens in a new tab)

Salt season changes the homepage

Minnesota's calendar moves demand around. Once the plows start salting, drivers look for tire changeovers, undercarriage washes and rust repair; when the weather breaks, it's coatings, correction and tint. A homepage that follows the season sells what people want this month.

See your shop's site before you pay

Answer four quick questions about your shop; it takes about two minutes. We build a preview of your homepage on your real business, free, and you review it on your phone. If it's not for you, you owe nothing. Websites start at $500 and care plans at $75/mo, month-to-month.

See your site first

You see your site before you pay.

Questions auto shop owners ask

What does an auto shop website cost?

A typical five-page shop site starts at $500 for the build. Bigger jobs, like a body shop with a page per repair type and several city pages, are scoped on a short call. Care plans from $75/mo cover hosting, security, updates and two content edits a month; the pricing page has the rest.

Do I have to publish my prices?

No, you choose what goes up. We suggest starting prices for work people shop around for, like detailing, coatings, PPF, tint and oil changes, and an explained diagnostic fee for repairs nobody can quote honestly until the car is in the bay.

Can customers book or request an estimate online?

Yes. If your scheduler or shop software takes online bookings, we connect to it where the tool allows or link straight to its booking page. If not, we build a request form that takes photos, the vehicle and a preferred day.

I already have a site from my shop software or a marketing company. Can you replace it?

Usually. If the domain is in your name, we point it at the new site and redirect your old page addresses so Google can pass along what those pages earned. If someone else registered it, moving it into your name comes first. Our redesign guide explains the steps, and a free audit of your current site shows what to fix first if you're not ready to switch.

Will a new website put my shop at the top of Google Maps?

Nobody can promise that. Google says (opens in a new tab) local results are based mainly on relevance, distance and popularity, and that there's no way to pay for a better local ranking. The site backs up your profile with matching details, real service pages and a fast phone experience.

How long until the new site is live?

We build a free preview of your homepage first, and you review it on your phone before paying anything. After that, timing depends mostly on how fast photos, prices and edits come back; small sites typically go live in days, not months. The process page shows each step, and our guide to how long a small business website takes covers what speeds it up.

See your site before you pay.

Tell us about your business and we build a preview of your homepage, free. You review it on your phone. Love it, and we finish the build. Not for you, and you owe nothing.

Websites from $500 · Care from $75/mo · No long-term contract

CallTextSee your site first