Case study · Indian & Tibetan restaurant

More Tibetan. More Indian. Drawn from its own printed menu.

INTI Kitchen & Bar serves Indian and Tibetan food from one menu on Nicollet Avenue, in the Kingfield neighborhood of Minneapolis. The owner said yes by email on October 15, 2026, and asked for Tibetan and Indian elements around the header and footer. They were on the preview that afternoon. On November 4 the site went live on intimpls.com, and about twenty minutes later every page had more of both, at his request.

Indian & Tibetan restaurant · Minneapolis, MN · Live since November 2026

intimpls.comLive
The intimpls.com homepage: INTI's dusk photo of its building with lit panels, string lights and flowers, the INTI Kitchen & Bar wordmark over “Authentic Indian & Tibetan Cuisine”, an open-now line and Reserve a table and Pickup & delivery buttons, under a header trimmed with a fleuron border and an endless knot.
intimpls.com · the homepage

INTI Kitchen & Bar opened in August 2026 on Nicollet Avenue in Kingfield, with Indian and Tibetan cooking on one menu and a bar. Customers on Google rate it 4.9 stars across 95+ reviews, and the Star Tribune, Heavy Table, Bring Me The News, Racket and Mpls.St.Paul Magazine all wrote about it within weeks of opening. INTI answered a message from us on Instagram on September 24, 2026, and the first version of the preview was built that day. We called on October 14 and sent the link, and the next morning the owner said yes by email. On November 4 the site went live on intimpls.com, with every old address forwarded and the launch check at 19 of 19.

Before

Where they started

INTI cooks two cuisines under one roof. The Tibetan side runs from momo and shapta to laphing, thenthuk and tingmo; the Indian side has a tandoor, regional curries and biryani; and the bar pours cocktails with names like TIBETAN-TINI and HIGH PASS BOULEVARDIER. A pattern runs through its Google reviews: guests who came for one side of the menu write that they'll try the other side next time.

When we first looked at the old site in September 2026, the menu was four pictures of the printed menus, too small to read on a phone and invisible to search engines as text. Phones got a separate, narrower layout without the address or the hours, and between its pages the site gave three versions of the hours and two ZIP codes. When INTI answered our first message, it said the same thing: the website needed updating.

What the site had to do

  • Put both sides of the menu online as text, every name, description and price as printed
  • Give a guest who knows only one side a way into the other
  • State the hours, the address and the phone number one way, on every page
  • Keep Reserve, Order and Call under a thumb on every phone screen
  • Look Indian and Tibetan, using marks from INTI's own printed menu and gift card
  • Forward every old address when the domain moved

The work

What we built, and why

  1. 01

    Authentic Indian & Tibetan Cuisine

    The homepage opens on INTI's own photo of the building at dusk: the lit panels on the wall, the string lights and the flowers on the patio. Over it sit the wordmark, the line from INTI's gift card and the welcome sentence from its old homepage, kept in its own words, with an open-now line and buttons to reserve a table or order for pickup and delivery. Below, two cards give each side of the menu equal room, each with a line from the press and three dishes.

  2. 02

    The printed menus, typed out

    Every dish and drink on INTI's printed menus is on the site as text, Indian and Tibetan, with each name, description and price exactly as the print has it. The Menu page has a switch for the Indian side, the Tibetan side or both. The Drinks page carries all eleven signature cocktails, the zero-proof list, the highballs, the beer, the wine by the glass and bottle, and the sake.

  3. 03

    New to the Tibetan side? Start here.

    The Tibetan Side page is written for the guest who has only ever ordered from the Indian half. It walks through four dishes in order, momo, then shapta with tingmo, then laphing, then thenthuk, each with a line from Heavy Table or a Google review in the reviewer's words. The Indian Side page gets equal billing, listing the dishes the printed menu names for a place, from Delhi and Punjab to Kashmir, Goa, Kerala and Lahore.

  4. 04

    Tell us your usual

    On the homepage and the Tibetan Side page, a guest taps the Indian dish they always order and sees a Tibetan dish set beside it. Butter Naan pairs with Tingmo: same job, different oven. The site says plainly that the pairings are suggestions, not tradition, and every name, description and price in them comes from the printed menu.

  5. 05

    Indian and Tibetan, from INTI's own print

    The owner asked twice for more Tibetan and Indian elements, and each mark on the site is redrawn from INTI's printed menus or its gift card. The header carries the menu's buti border with an endless knot at its center. The menu's rosette divider sits under the wordmark and between sections, its block-print border runs along the top of the Visit band, and its mandala appears once, whole, at the top of the Indian Side page. The Tibetan pages and the footer carry the gift card's cloud scroll and snow range. Indian-side photos are arch-topped and Tibetan-side photos are cut along a snow-capped ridge. The prayer flags came off the top of the homepage at the owner's request, and none are drawn anywhere else.

  6. 06

    One set of facts, everywhere

    The hours, the address and the phone number read the same on all eleven pages and in the structured data that tells search engines what INTI is. The Visit page says whether the restaurant is open right now and covers the free lot and street parking, the patio, and groups: book online for parties of one to ten, call for anything larger.

  7. 07

    Reserve, Order, Call

    On a phone, a bar with Reserve, Order and Call stays at the bottom of every page. Reserve opens INTI's own reservation page, Order opens its own online ordering for pickup and delivery, and Call dials the restaurant. On a computer, Reserve a table sits in the header. Gift cards have a page of their own, with links to send an e-gift card or check a balance.

  8. 08

    Reviews and press, attributed

    The Reviews page sorts Google reviews by the side of the menu they talk about, Indian, Tibetan or both, in the reviewers' own words. Lines from the Star Tribune, Heavy Table, Bring Me The News and Racket carry the outlet's name and link to the article. The rating reads 4.9 across 95+ Google reviews, next to a button that opens Google's review form.

  9. 09

    Old addresses still land

    Every old page address we found, including everything the old site's own sitemap listed, forwards to a working page: the old menu page to the menu, About to Story, Contact to Visit, and the online-orders page straight to online ordering. It's the step our guide to redesigning without losing rankings puts first. Google Search Console and Bing Webmaster Tools were connected on launch day with the sitemap of eleven pages submitted, the starting point for any local SEO.

Build log

The dates, as they happened

  1. Day 0

    A reply on Instagram, and a preview

    INTI wrote back to a message from us that its website needed updating. The first version of a preview, built on INTI's real menu and its own photos, went up that day.

  2. Day 20

    A call, then the link

    We called the restaurant, the owner asked to see the site, and the link went to INTI's inbox that afternoon.

  3. Day 21

    Yes by email

    The owner said yes that morning and asked for the prayer flag above the INTI name to come off and for Tibetan and Indian elements around the header and footer. Both changes were on the preview by early afternoon.

  4. Day 41

    Live on intimpls.com

    The domain moved to the new site early in the afternoon, with the restaurant's email left exactly where it was, every old address forwarded and the launch check passing all 19 of its points.

  5. Day 41

    More Tibetan, more Indian

    That morning the owner had written that the site could carry still more Tibetan and Indian elements. About twenty minutes after launch, every page had them, each redrawn from INTI's printed menus and gift card.

Live now

What’s running on intimpls.com

  • The menu reads as text

    Since November 4, 2026, both sides of INTI's menu and its bar have been on intimpls.com as text that a phone can read and a search engine can match, from momo and laphing to the tandoor and the biryani. Before that, the menu was a set of pictures.

  • A way into the other half

    A guest who knows only the Indian side now has a page that walks them into the Tibetan one, built around dishes that reviewers and Heavy Table already single out.

  • One answer to when it's open

    The site gives one set of hours, one address and one phone number, the same on every page, where the old site had given three versions of the hours.

  • Asked for in the morning, live by afternoon

    Both requests for more Tibetan and Indian elements, on October 15 and November 4, were live the same afternoon. Keeping pace with the owner's changes is what a care plan is for, on INTI's site and on every restaurant website we look after.

  • Seen before it was agreed to

    INTI's owner saw a working site, with his own menu and photos, before he said yes to anything. Any business can begin the same way, with a free preview of its homepage.

Next build

V the Barber

Independent barber · Burnsville, MN

See your site before you pay.

Tell us about your business and we build a preview of your homepage, free. You review it on your phone. Love it, and we finish the build. Not for you, and you owe nothing.

Websites from $500 · Care from $97/mo · No long-term contract

CallTextSee your site first